Chugging sugary soda used to be an American pastime, but today’s consumers are much more likely to grab an icy cold bottle of water. When did this shift occur? It turns out that consumers have been selecting the original hydrating beverage in a bottle for over 40 years, with significant unit sales growth of nearly ten percent per year from 2015 to 2016. Industry analysts believe that the low-level murmur of the dangers of the chemicals in carbonated soft drinks and the focus on healthy living may be key reasons for this shift in consumer buying habits.
Health Effects of Sugar
Diabetes, obesity and related illnesses are shining a bright light on the effects of sugar consumption. Carbonated, sugary beverages are in the cross-hairs of a public focused on health and wellness. Sugar has been linked to many negative side effects, including premature aging, poor dental health, and lowered immunity. While the links are tenuous, some scientists even postulate that sugar can contribute to heart problems, cancer, weakened eyesight and arthritis. With all this bad news around sugar consumption, it’s not surprising that Americans are making different beverage choices whenever they can. The sales drop for carbonated soft drinks was an astonishing 1.2 percent in 2016.
Did you know that nearly 60 percent of your body weight is made up of water? This makes it incredibly important to stay hydrated. Unfortunately, drinking water directly from your sink is not preferable for many people. Not only is it more difficult to control the temperature, but there may be dangers lurking in unfiltered water. From chlorine to fluoride, arsenic to lead, any unfiltered tap water potentially contains contaminants. Filtered water in your home or business, and/or bottled water, is well known to be a safe and healthy way to stay hydrated when you’re on the go.
Fundamental Shift in Buying Habits
Per capita, soda consumption was dramatically higher in the early 2000s, regularly exceeding 50 gallons — or approximately 45 pounds of sugar per year! This astonishing number dwindled over the years to an average intake of only 38.5 gallons per capita in 2016. Alternatively, water was ingested at the rate of 39.3 gallons of bottled water per capita in the same year. The rising costs of sugary drinks may contribute to the shift as well. Several cities across the U.S. recently instituted a “sugar tax” that adds significant costs to the habit of drinking sodas.
With all the negative press that sugar receives, it’s good to know that there’s a simple alternative to the hidden dangers of sodas. Ready to stay hydrated the healthy way? Check out all of our bottled water options, including everything from a pint-sized eight oz package to a five-gallon bottle for your water cooler! At Tyler Mountain Water, we have the hydration options that you need, conveniently delivered to your home or office.